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The brightly lit Victoria’s Secret storefront at Briarwood Mall in Ann Arbor, pink displays and racks visible inside

OPE Victoria’s Secret

Young women are saying this 2000s mall brand is back, with a star-studded runway show this year.

An Aerie storefront in a shopping mall with a floral window display and wood-slat facade

NOPE Aerie

Always an off-brand, and won’t be revived into cultural relevance anytime soon.

Ope or Nope · October 20, 2026

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